Peter Steve, Jr., Managing Partner of Ideaworks recently delivered the featured presentation at the Trans-Med Ambulance Incorporated’s executive retreat held at the Woodlands Resort in Wilkes-Barre, PA.
Entitled Building Your Brand, Steve’s presentation focused on the parallels between corporate branding and personal brand development, and explored the importance of having a strong personal brand to achieve success. Using the word BRAND as an acronym to represent the five key elements of personal branding (B-Bold, R-Relevant, A-Attitude, N-Network, D-Deliver), Steve emphasized the essence of each element and how they work together to help all of us “live” our personal brand.
As Managing Partner of Ideaworks, Steve is responsible for the overall strategy, marketing and creative development provided by the agency. He has more than 30 years experience in the food industry, primarily serving in senior marketing positions at a number of contract management and restaurant organizations. Steve is a seasoned speaker and has delivered presentations on branding, marketing and promotional development to audiences across the country.
Ideaworks’ Food Marketing Managing Partner, Peter Steve and President, Donna Hansbury, will return as guest presenters at the upcoming Catersource Conference & Tradeshow scheduled for March 10th to the March 13th at the Mirage Hotel in Las Vegas, NV.
Marking its 20th anniversary, Catersource’s Conference & Tradeshow will offer attendees an array of educational sessions while showcasing some of the most creative concepts, current trends and innovative resources in the catering industry.
Steve and Hansbury’s featured session is entitled The Power of Presence, Permission and Personalization and will focus on the three critical “Ps” that will help any catering business build a strong marketing outreach program. More specifically, Steve and Hansbury will help attendees learn how to use the latest marketing tools and technology to strengthen their customer relationships and build a loyal and profitable customer base.
Catersource Magazine, Conference & Tradeshow is dedicated to the education and growth of the professional caterer. The organization’s goal is to connect caterers and foodservice professionals with a current and reputable source for news, information, products, services and networking opportunities relevant to their business.
Staying current with today’s K-12 audience is no easy task, especially considering the media-intense influences on what is now being referred to as Generation S (Screen). To assist one of our clients in meeting this need, Ideaworks Food Marketing employed the power of “infographics” and grassroots research to create a quick-reference booklet entitled “An Infographic Look At Today’s K-12 Students.” Covering a variety of topics ranging from social media to entertainment to childhood obesity, the resource gave our client (and consequently their clients as well) a snapshot view of some of the more insightful statistics that reflect what this dynamic audience is all about.
This resource is just an example of the various trends and lifestyle tools that Ideaworks produces for its clients. While any company can tap into the latest trends, Ideaworks delves into the findings in a deeper manner, analyzing the impact to our clients’ business beyond the trends alone. Identifying the trends or factors that influence a market or business is one thing, knowing how to use those trends or factors to positively impact your business is what generating real solutions is all about.
To learn more about how Ideaworks can help your company create trends-driven solutions, contact Jane Browe at 570.779.9543, ext. 316 or e-mail her at firstname.lastname@example.org.
Ideaworks’ Creative Support Helps Program Win the Menu Development Category in First-Ever Innovator of the Year Awards
Sodexo’s Future Chefs program, a national initiative that encourages students to learn about good nutrition by creating their own fun, creative and healthy recipes, won the Innovator of the Year Award in the Menu Development category in the National Restaurant Association’s (NRA) inaugural Operator Innovations Awards. The Future Chefs National Challenge was formally recognized recently at the NRA Show 2012 in Chicago.
Through the Future Chefs National Challenge, students at Sodexo served schools learn about the importance of making healthy food choices by creating and submitting their own recipes to Sodexo’s student nutrition experts. Following district-wide events across the country, five national finalists are selected to create videos of their recipes. These videos are then posted online and the public is encouraged to view them and vote for their favorite.
In addition to crowning a national champion, Sodexo takes the best 12 recipes from the challenge each year and features them on school meal menus in the nearly 500 school districts the company serves nationally. This “For Kids, By Kids” approach to menu development has helped encourage reluctant students to try new things while also increasing overall school meal participation in schools.
“We’re thrilled to be a part of such a worthwhile and award-winning endeavor,” stated Donna Hansbury, president of Ideaworks Food Marketing. “Our clients at Sodexo are simply fabulous people to work with, and they give us the necessary direction and creative freedom to help them achieve their goals.”
Along with winning the Menu Development category, Sodexo also earned Operator Innovations Award recognition for two other programs including the company’s Did You Know Cafe, which Ideaworks created. Did You Know Café is a concept designed to make the cafeteria an extension of the classroom specifically for middle and junior high school students, and was selected as a finalist in the Health and Nutrition category.
Peter Steve, Managing Partner and Donna Hansbury, President of Ideaworks Food Marketing were recently appointed to serve as committee members of a newly formed Special Interest Group (SIG) of the Philadelphia Chapter of the American Marketing Association (PAMA). The PAMA is a professional association for marketers, educators and students across the Greater Philadelphia region. The recently formed SIG focuses on the Greater Lehigh Valley (PA) with a mission to better serve the professional development, networking and knowledge sharing needs of marketing professionals in Northeastern and Central Pennsylvania.
“The Lehigh Valley is a vibrant and emerging center for business and the arts,” said Craig Barton, immediate past president of PAMA. “Its rich heritage and proud history combine to make it the ideal locale for a northern extension of our organization. We are excited for the opportunity this provides to area marketers and the void that focused, localized programming will fill for the region.”
About PAMA Established in 1931, the Philadelphia Chapter of the American Marketing Association (PAMA) was one of the first 100 chapters now affiliated with the American Marketing Association (AMA), which is the professional association for individuals and organizations who are leading the practice, teaching and development of marketing worldwide.
Donna Hansbury, President of Ideaworks Food Marketing, recently had the pleasure of speaking to the Senior Economics Class of Dallas High School (Dallas, PA) at our company’s headquarters. Following a brief tour of the Agency, Ms. Hansbury spent her time with the class addressing the various aspects of running a business in today’s challenging economic climate. From the hiring of talent to setting project pricing to maintaining a positive cash flow, Ms. Hansbury gave the students a first hand look into “the world of business.”
Dallas High School Class Of 2012 Senior – Parent Brunch
Dallas, PA – Peter Steve, Jr., Managing Partner of Ideaworks Food Marketing in Plymouth, PA was the guest speaker at the fourth annual Dallas High School Senior/Parent Brunch held at the East Mountain Inn in Wilkes-Barre.
The morning’s program started with opening remarks by Dallas High School Principal, Mr. Jeffrey Shaffer, followed by a stirring invocation by Senior Class President, Sara Flaherty. As part of her remarks, Flaherty paid special tribute to classmate Tom Lynch who died in a tragic car accident earlier this year.
After the 330 students and parents in attendance enjoyed a delicious brunch, they were treated to Mr. Steve’s enlightening presentation entitled Brand YOU which focused on the importance of personal branding in business and in life. Upon conclusion of his speech, Mr. Steve was presented a commemorative gift clock as a thank you from the entire class of 2012.