Ideaworks Marketing presented at the Catersource and Event Solutions Conference & Tradeshow, which was held March 8-11 in Las Vegas. Peter Steve, Managing Partner and Donna Hansbury, President, led two sessions designed to help caterers maximize their marketing strategy and ROI.
The first session was entitled Creating a Marketing Plan You Will Use, Not Lose. In this workshop, Peter and Donna took participants through a step-by-step process of creating a GPS-themed marketing plan that yielded maximum results with minimal effort. At the end of the workshop, participants walked away with a marketing plan in-hand — one they will use, not lose.
Resources from this session:
Positioning for Greater Profits: 7 Steps to Growing Your Catering Business was the second Ideaworks session. Peter and Donna explained exactly what positioning is, and walked participants through the seven steps that would help them clearly differentiate their catering business from the competition.
Commenting on the presentations prior to the conference, Steve stated, “Catersource is the premier event in the catering industry and we are honored to be presenting on this national stage. This will be the third time we are a part of the conference’s educational curriculum and we look forward to an engaging exchange with participants during both of our sessions.”
The Catersource and Event Solutions Conference & Tradeshow is the largest conference in catering. The event has been held for over 20 consecutive years, with sessions updated annually so attendees can continually bring back fresh ideas, and stay competitive. This year, Catersource offered over 100 educational sessions, organized into nine tracks, so attendees could customize the experience to meet their specific needs. The award-winning tradeshow also showcased over 900 exhibitors, with hands-on demos and contests on the show floor.
For more information on Catersource and Event Solutions Conference & Tradeshow, please visit www.catersource.com.
