Tag Archives: Infographics

Ideaworks Captures District American Advertising Award

Ideaworks Marketing recently captured a District Two, American Advertising Award (ADDY) in the Industry Self-Promotion category for its 2014 Annual Calendar.blogpost_addy

The calendar showcases an engaging combination of practical information and creative infographics to bring each month to life. In addition, a special augmented reality feature was employed which enabled calendar recipients to connect to a specially created holiday video produced exclusively by the Ideaworks team.

District Two covers the states of Delaware, Maryland, New Jersey, New York and Pennsylvania as well as the District of Columbia. This year, over 500 entries were submitted to the District Two competition by 157 companies who qualified by winning local ADDY Award competitions.

According to Cynthia Park, Governor of the American Advertising Federation’s District Two, “Winning at the District Two level is another testament to the prestige of the competition. The District Two competition is one of the toughest regions in the country in which to compete.”

Commenting on the recognition, Donna Hansbury, President of Ideaworks said, “Our entire team is very proud of this award. It is particularly gratifying to be recognized at such a high level in the industry, and for work that demonstrates our agency’s passion for powerful ideas.”  

Infographic Report Adds Value To Client Marketing Initiatives

Staying current with today’s K-12 audience is no easy task, especially considering the media-intense influences on what is now being referred to as Generation S (Screen). To assist one of our clients in meeting this need, Ideaworks Food Marketing employed the power of “infographics” and grassroots research to create a quick-reference booklet entitled “An Infographic Look At Today’s K-12 Students.” Covering a variety of topics ranging from social media to entertainment to childhood obesity, the resource gave our client (and consequently their clients as well) a snapshot view of some of the more insightful statistics that reflect what this dynamic audience is all about.

This resource is just an example of the various trends and lifestyle tools that Ideaworks produces for its clients. While any company can tap into the latest trends, Ideaworks delves into the findings in a deeper manner, analyzing the impact to our clients’ business beyond the trends alone. Identifying the trends or factors that influence a market or business is one thing, knowing how to use those trends or factors to positively impact your business is what generating real solutions is all about.

To learn more about how Ideaworks can help your company create trends-driven solutions, contact Jane Browe at 570.779.9543, ext. 316 or e-mail her at janeb@ideaworksfoodmarketing.com.