Tag Archives: American Marketing Association

Ideaworks Captures District American Advertising Award

Ideaworks Marketing recently captured a District Two, American Advertising Award (ADDY) in the Industry Self-Promotion category for its 2014 Annual Calendar.blogpost_addy

The calendar showcases an engaging combination of practical information and creative infographics to bring each month to life. In addition, a special augmented reality feature was employed which enabled calendar recipients to connect to a specially created holiday video produced exclusively by the Ideaworks team.

District Two covers the states of Delaware, Maryland, New Jersey, New York and Pennsylvania as well as the District of Columbia. This year, over 500 entries were submitted to the District Two competition by 157 companies who qualified by winning local ADDY Award competitions.

According to Cynthia Park, Governor of the American Advertising Federation’s District Two, “Winning at the District Two level is another testament to the prestige of the competition. The District Two competition is one of the toughest regions in the country in which to compete.”

Commenting on the recognition, Donna Hansbury, President of Ideaworks said, “Our entire team is very proud of this award. It is particularly gratifying to be recognized at such a high level in the industry, and for work that demonstrates our agency’s passion for powerful ideas.”  

Agency Executives Appointed To Area Marketing Group

Peter Steve, Managing Partner and Donna Hansbury, President of Ideaworks Food Marketing were recently appointed to serve as committee members of a newly formed Special Interest Group (SIG) of the Philadelphia Chapter of the American Marketing Association (PAMA).  The PAMA is a professional association for marketers, educators and students across the Greater Philadelphia region.  The recently formed SIG focuses on the Greater Lehigh Valley (PA) with a mission to better serve the professional development, networking and knowledge sharing needs of marketing professionals in Northeastern and Central Pennsylvania.

“The Lehigh Valley is a vibrant and emerging center for business and the arts,” said Craig Barton, immediate past president of PAMA.  “Its rich heritage and proud history combine to make it the ideal locale for a northern extension of our organization.  We are excited for the opportunity this provides to area marketers and the void that focused, localized programming will fill for the region.”

About PAMA
Established in 1931, the Philadelphia Chapter of the American Marketing Association (PAMA) was one of the first 100 chapters now affiliated with the American Marketing Association (AMA), which is the professional association for individuals and organizations who are leading the practice, teaching and development of marketing worldwide.