Idea Lab

Ideaworks collaborates with hopeful Food Network star

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A few years ago, our team collaborated on a cookbook design project with Remmi Smith, youth ambassador chef for Sodexo North America, an international Fortune 500 company. At the time of the project, Chef Remmi was just 12 years old. Now at age 16, Remmi will compete in the teen tournament on the popular Food Network show, Chopped. Her episode is set to air on Tuesday, September 6 at 10 p.m.

Ideaworks created the concept for the cookbook and spearheaded all aspects of the project, which resulted in a unique cookbook for kids entitled, Global Cooking for Kids, featuring Chef Remmi Smith: Your Passport to Fun & Flavor. From cooking Remmi’s recipes to food styling to food photography to compiling and designing the book to distribution, the Ideaworks team oversaw the effort from start to finish. Even though the cookbook was made for kids, its recipes can be enjoyed by people of all ages.

All featured recipes were created by Chef Remmi and include a variety of flavors from places like Antarctica, Australia, Italy, Lebanon, Morocco, Peru and Puerto Rico.

“Having met Chef Remmi through Ideaworks’ partnership with Sodexo gave us the idea to create her own cookbook for kids,” said Donna Hansbury, president of Ideaworks. “I’ve never known a young girl who has such a passion for cooking. Remmi’s recipes are innovative and flavorful; it’s crazy to think that at her young age she created these tasty international combinations, but it just shows her knack for being in the kitchen. Remmi’s clever cooking techniques will serve her well on Chopped and make her tough competition. She’s going to do great, and we can’t wait to cheer on Chef Remmi!”

We’re excited to welcome three new hires!

With our client work increasing and demands escalating, we recently added three employees to our creative team. We are so happy to have McKenzie, Chelsey and Allison with us. Please take a moment to meet the newest members of Ideaworks Marketing:                                                

McKenzie SuttonMcKenzie Sutton: McKenzie Sutton serves as the agency’s marketing communication director responsible for overseeing content development on all projects. McKenzie’s previous roles include marketing coordinator for Sodexo Campus Services at King’s College, assistant project coordinator for Children’s Miracle Network at Geisinger Janet Weis Children’s Hospital in Danville and director of marketing at Capstone Wealth Management Group in Clarks Green. McKenzie graduated cum laude from King’s College in 2008 with a Bachelor of Arts in mass communications and English writing.

ChelsChelsey Tupperey Tupper: Chelsey Tupper joined the Ideaworks team as the agency’s director of client and public relations. Chelsey is responsible for potential client outreach and leading the public relations effort for the agency. In addition, she manages client accounts and provides marketing communication assistance. Chelsey has previous experience in agency services and held positions at Borton-Lawson, Pride Mobility Products and New Era Eye Care. Chelsey graduated magna cum laude from Flagler College, located in St. Augustine, FL in 2008 with a Bachelor of Arts in communication/public relations.

Allison SimenkiewiczAllison Simenkiewicz: Allison Simenkiewicz was hired as a graphic designer and is always looking for creative ways to incorporate the latest design trends into her work. Allison graduated cum laude from Wilkes University in 2016 with a Bachelor of Arts in integrative media. She completed internships at CornellCookson, Inc. and the Petroleum Service Company. Even though Allison is fresh out of college, she has already received a silver award from the American Advertising Federation (AAF) for a poster campaign she designed. The award was presented earlier this year.

Red Nose Day fun at Ideaworks

The Ideaworks team shows off its red noses in support of Red Nose Day.
The Ideaworks team shows off its red noses in support of Red Nose Day.

On May 26, the Ideaworks team participated in the nationally recognized Red Nose Day- a day dedicated to helping children while being silly, sharing a laugh and having fun. The red noses were available for purchase at Walgreen stores around the country, and proceeds from Red Nose Day benefit children and young people in the U.S. and also those living in some of the poorest communities in the world.

At Ideaworks, we are committed to helping those in need, so when we heard about Red Nose Day, there was no question that we would participate, and boy did we have fun wearing our red noses!

The money raised for the Red Nose Day Fund in 2016 will go to the following charities:

  • Boys and Girls Clubs of America
  • charity : water
  • Gavi – The Vaccine Alliance
  • National Council of La Raza
  • Children’s Health Fund
  • National Urban League
  • The Global Fund
  • Save the Children
  • OXFAM
  • Feeding America
  • Covenant House

If you didn’t participate in Red Nose Day this year, be sure to join the fun in 2017!

Hansbury Named To Top 25 Women In Business

Ideaworks President and Chief Operating Officer DONNA HANSBURY was recently named to the Top 25 Women in Business by the Northeast Pennsylvania Business Journal. A 1983 graduate of Bloomsburg University, Hansbury holds a bachelor of science degree in business administration with a focus on accounting. It’s her savvy business acumen, along with her creative side, that has made her an invaluable part of the Ideaworks team, putting her special touch on nearly every project that comes through our doors. “I have a natural curiosity to learn new things, so I am never afraid to take on a new challenge,” she said. Congratulations to Donna on this well-deserved recognition!

HAPPY HOLIDAYS

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Twas the night before Christmas, when all through our house
Not a computer was stirring, not even a mouse.
Our files were stored on our desks with care,
In hopes that new projects soon would be there.

When out on the lawn there arose such a clatter,
We sprang from our chairs to see what’s the matter.
Away to the window D2 flew like a flash,
Tore open the curtains and pressed her nose to the sash.

It’s the puppies from Blue Chip she claimed with glee,
They’re all here to play with us come all to see.
Our entire team joined in with fervor,
Knowing these furry friends will be in our hearts forever.

Happy Holidays from all of us at Ideaworks and best wishes for a healthy and happy New Year!

P.S. This Holiday Season, please don’t forget our friends at the Blue Chip Farms Animal Refuge. Learn more about how you can do something “pawsitive” this coming year by visiting http://www.bcfanimalrefuge.org.

 

Happy Thanksgiving

This year, we at Ideaworks have much to be thankful for including a beautiful new office, talented additions to our team and an overall great feeling about all that we do. 

From all of us at Ideaworks Marketing, wethanksgiving_team wish you and your family a safe and joyous holiday.  Happy Thanksgiving.

It’s A Beaut, Clark!

Well we are finally in our new “home” and things are shaping up very quickly.  It’s amazing how moving to a new office has positively influenced our entire team.  There’s just a new sense of energy and excitement in everything we do, and we all seem to have a new focus on our work as a whole.  Can a building be responsible for such a positive transformation?  Truthfully I can say with absolute certainty, YES!  It has for us for sure.  Using one of my favorite lines from one of my favorite holiday movies…”It’s a beaut, Clark!” Hope you have a chance to drop by and see for yourself.  You’re always welcome.IMG_1596

Time To Say Goodbye

After 17 years, today is the last official day of operation for our team working out of our Plymouth Office.  During this time, we have seen our company grow – enduring more challenges than I’d like to remember but also celebrating many accomplishments.

Moving to a new environment is always exciting, but understandably exciting only for those individuals directly involved in the move.  But I can say with true sincerity that this move means more to us than simply a change of surroundings.  It symbolizes a new beginning in many ways for Ideaworks, the start of the next chapter in our company’s history.

So as we all say goodbye to our Plymouth Office, we do so knowing that it is also saying goodbye to a past that has not only defined who we are but also who we will be.

Thank you to our entire team, our families, our business partners and associates and our many clients who every day give us the opportunity to do what I believe we do best.

Goodbye Plymouth…it’s been real!

Peter Steve, CEO

Ideaworks Receives Nomination In Sodexo’s Diverse Strategic Partner Awards Program

Ideaworks Marketing has been nominated for recognition in Sodexo’s 2015 Vendor Partner Awards.

The agency was nominated in the Strategic Diverse Vendor Partner category in recognition of the company’s progressive approach to developing strategies for program growth that support Sodexo’s Six Dimensions of Quality of Life.

Award winners in seven categories will be recognized during Sodexo’s Vendor Partner Meeting which will be held on June 15, 2015 in Bethesda, MD.

Agency Leadership Delivers Presentation At NEPIRC Summit

Peter Steve, Owner & CEO and Donna Hansbury, President of Ideaworks recently delivered a featured presentation at the third annual Process Excellence and Innovation Summit sponsored by the Northeastern Pennsylvania Industrial Resource Center (NEPIRC) in Hanover Township, PA. The Summit is designed to help companies and manufacturers in northeastern and the northern tier of Pennsylvania enhance their learning of Continuous Improvement and Innovation.

The title of Peter and Donna’s presentation was Creating A Winning Marketing Plan and focused helping small to mid-size organizations create a marketing plan they will use and not lose. Taking a less is more approach, the session focused on Ideaworks’ GPS (Growth, Profits, Success) Marketing Plan Approach which is designed to simplify the process of creating a marketing plan and highlight a quick and efficient way to do so without a great investment of time or money.

NEPIRC, as one of 60 nationwide Manufacturing Extension Partnership offices, receives federal, state and local support, along with client fees in exchange for professional services, to enhance the profitability, long-term growth and overall competitiveness of northeastern Pennsylvania’s manufacturing sector.     For more information about NEPIRC, visit www.nepirc.com.