Tag Archives: Innovation

Ideaworks Captures District American Advertising Award

Ideaworks Marketing recently captured a District Two, American Advertising Award (ADDY) in the Industry Self-Promotion category for its 2014 Annual Calendar.blogpost_addy

The calendar showcases an engaging combination of practical information and creative infographics to bring each month to life. In addition, a special augmented reality feature was employed which enabled calendar recipients to connect to a specially created holiday video produced exclusively by the Ideaworks team.

District Two covers the states of Delaware, Maryland, New Jersey, New York and Pennsylvania as well as the District of Columbia. This year, over 500 entries were submitted to the District Two competition by 157 companies who qualified by winning local ADDY Award competitions.

According to Cynthia Park, Governor of the American Advertising Federation’s District Two, “Winning at the District Two level is another testament to the prestige of the competition. The District Two competition is one of the toughest regions in the country in which to compete.”

Commenting on the recognition, Donna Hansbury, President of Ideaworks said, “Our entire team is very proud of this award. It is particularly gratifying to be recognized at such a high level in the industry, and for work that demonstrates our agency’s passion for powerful ideas.”  

The Risk of Innovation

Innovation is one of those words that is beyond overuse, but like a shiny new object, it continues to capture the attention of copywriters, marketers and business leaders alike.  But beyond its ongoing abuse in corporate tome and collateral, does “innovation” pose an inherent risk for those organizations that are truly, innovative?

While I know that there are many angles and answers to this question, from my perspective, it is best addressed in the old adage “nothing ventured, nothing gained.”  The majority of the greatest inventions (and innovations) of our lifetime would never have been possible without the courage of someone or some company taking a chance on an idea…a hunch…a belief.

So it is with this in mind that we at Ideaworks are taking a risk, being an early adapter and changing our website URL to Ideaworks.marketing.  Now as innovations go, the risk associated with this decision is moderate at best.  But what’s more important than the level of risk is our willingness to try something new, the stake a presence on the cutting-edge of what may become an industry norm.  Success or failure, only time will tell, but I for one am happy that in our own small way we are taking risk head-on in the true spirit of innovation.