This fall, we excitedly welcomed two graphic designers, Carla Henry and Jorge Ariza. Carla and Jorge join Patty Pugh on our creative team, responsible for employing their design prowess and artistic aptitude to bring our clients’ visions to life.
Ever since she was a little girl, Carla always had a creative eye, which is why she chose to major in graphic design. Earlier this year, she graduated from South Hills School of Business & Technology with her associate’s degree. Carla joins us from Posture Interactive, a Scranton-based digital marketing agency, where she served as an intern. In her free time, she enjoys playing Nintendo® games, binge-watching TV shows and drawing silly cartoons in various mediums.
Like Carla, Jorge has also had a passion for art and design from a young age, starting with drawing in elementary school. He graduated in 2015 from Keystone College with a bachelor’s in visual arts and is currently working on his master’s in graphic design at Marywood University. Outside of Ideaworks, Jorge always strives to develop his skills and works on a variety of different projects. For instance, he is in the process of starting his own clothing line, along with working on a children’s book series for his thesis.
We are delighted to have Carla and Jorge on board and look forward to each of them using their unique design talents to exceed client expectations. Please take a minute to welcome them to our team!
We are pleased to welcome Peter (Pete) Froehlich to the Ideaworks team as director of marketing communication! Please take a moment to learn more about Pete by reading his bio below.
Pete comes to us from the world of academia, where he taught English courses at a variety of institutions including Penn State, The University of Scranton and most recently Wilkes University. He graduated from Georgetown University in Washington, D.C., and earned advanced degrees at Penn State and the University of Mississippi, where he studied the life and work of Nobel Prize-winning author William Faulkner. As an instructor, Pete taught courses in business and technical writing, writing for the web and scholarly editing, in addition to a wide variety of courses in American literature. He was recognized for his achievements in teaching with technology, and he published original research on incorporating 21st-century literacies into first-year writing courses.
Pete lives in Mountain Top, PA, with his wife, two children and an energetic rescue puppy. He enjoys “slow and steady” distance running and has completed numerous half-marathons, three marathons and a 24-hour ultramarathon. Pete is currently preparing to test for a brown belt in karate. He looks forward to applying his passion for learning, commitment to goals, and expertise in research, writing and editing to marketing communications projects with fellow members of the Ideaworks team!
We are pleased to welcome Chris Konnick to the Ideaworks team as our new administrative assistant! Chris came onboard in November and has 26 years of experience working in project accounting and administrative support. When not at work, Chris loves to cook; she especially enjoys making Polish favorites like pierogis and kielbasi. She and her husband also recently celebrated their 28th wedding anniversary!
It is with much excitement that I am introducing myself as the newest member of the creative team at Ideaworks Marketing! Being an individual who loves to write and story tell, I am passionate about communication and the role that words play in our understanding of people, businesses and – more broadly – our world.
I graduated summa cum laude from Misericordia University in December 2015 and hold a bachelor’s degree in English, as well as my Pennsylvania Instructional I teaching certificate in English/Language Arts grades 7-12. I have past work experience as a web content editor and substitute teacher. In my spare time, I love to travel, experiment in the kitchen, and spend time with my family, friends and fiancé!
I will be working with our Director of Marketing Communications, Chelsey Tupper, to develop content for the agency. Ready to bring my experience and passion for communication as the new Marketing Communications Manager, I am most excited to take a personalized, detail-oriented approach to working with our clients!