Peter Steve, Managing Partner and Donna Hansbury, President of Ideaworks Food Marketing were recently appointed to serve as committee members of a newly formed Special Interest Group (SIG) of the Philadelphia Chapter of the American Marketing Association (PAMA). The PAMA is a professional association for marketers, educators and students across the Greater Philadelphia region. The recently formed SIG focuses on the Greater Lehigh Valley (PA) with a mission to better serve the professional development, networking and knowledge sharing needs of marketing professionals in Northeastern and Central Pennsylvania.
“The Lehigh Valley is a vibrant and emerging center for business and the arts,” said Craig Barton, immediate past president of PAMA. “Its rich heritage and proud history combine to make it the ideal locale for a northern extension of our organization. We are excited for the opportunity this provides to area marketers and the void that focused, localized programming will fill for the region.”
About PAMA
Established in 1931, the Philadelphia Chapter of the American Marketing Association (PAMA) was one of the first 100 chapters now affiliated with the American Marketing Association (AMA), which is the professional association for individuals and organizations who are leading the practice, teaching and development of marketing worldwide.
