Peter Steve, Owner & CEO and Donna Hansbury, President of Ideaworks recently delivered a featured presentation at the third annual Process Excellence and Innovation Summit sponsored by the Northeastern Pennsylvania Industrial Resource Center (NEPIRC) in Hanover Township, PA. The Summit is designed to help companies and manufacturers in northeastern and the northern tier of Pennsylvania enhance their learning of Continuous Improvement and Innovation.
The title of Peter and Donna’s presentation was Creating A Winning Marketing Plan and focused helping small to mid-size organizations create a marketing plan they will use and not lose. Taking a less is more approach, the session focused on Ideaworks’ GPS (Growth, Profits, Success) Marketing Plan Approach which is designed to simplify the process of creating a marketing plan and highlight a quick and efficient way to do so without a great investment of time or money.
NEPIRC, as one of 60 nationwide Manufacturing Extension Partnership offices, receives federal, state and local support, along with client fees in exchange for professional services, to enhance the profitability, long-term growth and overall competitiveness of northeastern Pennsylvania’s manufacturing sector. For more information about NEPIRC, visit www.nepirc.com.
