Tag Archives: food marketing

Ideaworks collaborates with hopeful Food Network star

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A few years ago, our team collaborated on a cookbook design project with Remmi Smith, youth ambassador chef for Sodexo North America, an international Fortune 500 company. At the time of the project, Chef Remmi was just 12 years old. Now at age 16, Remmi will compete in the teen tournament on the popular Food Network show, Chopped. Her episode is set to air on Tuesday, September 6 at 10 p.m.

Ideaworks created the concept for the cookbook and spearheaded all aspects of the project, which resulted in a unique cookbook for kids entitled, Global Cooking for Kids, featuring Chef Remmi Smith: Your Passport to Fun & Flavor. From cooking Remmi’s recipes to food styling to food photography to compiling and designing the book to distribution, the Ideaworks team oversaw the effort from start to finish. Even though the cookbook was made for kids, its recipes can be enjoyed by people of all ages.

All featured recipes were created by Chef Remmi and include a variety of flavors from places like Antarctica, Australia, Italy, Lebanon, Morocco, Peru and Puerto Rico.

“Having met Chef Remmi through Ideaworks’ partnership with Sodexo gave us the idea to create her own cookbook for kids,” said Donna Hansbury, president of Ideaworks. “I’ve never known a young girl who has such a passion for cooking. Remmi’s recipes are innovative and flavorful; it’s crazy to think that at her young age she created these tasty international combinations, but it just shows her knack for being in the kitchen. Remmi’s clever cooking techniques will serve her well on Chopped and make her tough competition. She’s going to do great, and we can’t wait to cheer on Chef Remmi!”