This holiday season, Ideaworks Marketing decided to give back to the community in a fun and creative way. The agency’s Christmas tree, otherwise known as the Giving Tree, was decorated in support of the Domestic Violence Service Center, located in Wilkes-Barre. Various items like toiletries, lip balm, travel shampoo and conditioner adorned the branches, while stockings were filled with goodies – all donated by the Ideaworks team.
Creative mastermind Chris Konnick, administrative assistant, said she came up with the idea because she wanted to ensure Ideaworks left its mark on the community this holiday. “As a previous employee of the Domestic Violence Service Center, I thought the Giving Tree would make it even more fun for our team to come together to make the season brighter for those who need it most. I loved coordinating the effort and can’t wait to do it again next year,” commented Chris.
Sherry Castrine, development director at the Center, was speechless when she came to collect the donations and saw how many the agency gathered. “It’s the prettiest and most creative tree I’ve ever seen for an initiative like this,” said Sherry. “The generosity of the Ideaworks Marketing team floored me. The men, women and children we serve are going to benefit greatly from the items Ideaworks donated.”
The mission of the Center is to provide a path to safety and a shelter from abuse. If you or someone you know is a victim of domestic violence, please call its 24-hour hotline: 1.800.424.5600.